By Elizabeth Dunn, Michael Norton
Professors mix their attention-grabbing and state of the art examine in behavioral technology to give an explanation for how funds can purchase happiness—if you keep on with 5 center rules of clever spending.
Most humans realize that they wish specialist suggestion on how one can earn, shop, and make investments their cash. in terms of spending that cash, most folk simply persist with their intuitions. yet clinical examine exhibits that these intuitions are frequently wrong.
Happy Money deals a travel of study at the technology of spending, explaining how one can get extra happiness in your cash. Authors Elizabeth Dunn and Michael Norton have defined 5 principles—from making a choice on reports over stuff to spending funds on others—to consultant not just contributors searching for monetary safety, but in addition businesses looking to create happier staff and supply “happier items” to their buyers. Dunn and Norton express how businesses from Google to Pepsi to Charmin have placed those rules into action.
Along the way in which, Dunn and Norton discover interesting learn that unearths that luxurious automobiles frequently offer not more excitement than financial system versions, that ads can really increase the joy of staring at tv, and that citizens of many towns often fail to notice low-cost pleasures of their hometowns. by way of the top of this “lively and interesting ebook” (Dan Gilbert, writer of Stumbling on Happiness), you’ll be asking of yourself one easy query each time you succeed in on your pockets: Am I getting the largest happiness bang for my greenback?